We’ve mentioned awe.sm a couple of times on this blog, and now it’s finally time to pull back the curtain and tell you guys what it’s all about. awe.sm is an open sharing analytics platform — a way to instrument, track, and analyze how content and attention flow through the social web. Since February, we’ve been working with a select group of application developers, tools partners, and content publishers to test and refine awe.sm and help us get it ready for today: the launch of our private beta! While we’re not quite ready to take all comers, we are now officially opening up the invites beyond the group that’s been so helpful these last 3 months. If you’ve already been in contact with us, thanks for your patience and we’ll be reaching out to you directly over the next few weeks with your invite. If you want to know how to get an invite, read on…

awe.sm for Publishers
Our mission here at the Snowball Factory is to help connect creators of interesting content with the people who love it. And we believe social media provides an incredibly powerful infrastructure to do that. awe.sm is the centerpiece of our efforts to make social media a more efficient, effective, and measurable marketing channel for content publishers. awe.sm integrates with the tools you already use to make the whole of your social media self-promotion efforts (e.g. pimping your latest blog post on Twitter, Facebook, FriendFeed, etc) greater than the sum of the parts by giving you a comprehensive view of the resulting traffic *right in Google Analytics*. awe.sm is currently supported in Twitterfeed, AddToAny, TweetFace (which we built too ), and our version of the Sociable WordPress Plugin. We’ve been working with TechCrunch as well as a number of smaller publishers during our alpha, and as of today we will be handing out invites to publishers who complete our survey. For more information on our publisher offering, please drop us a line to publishers [at] awe.sm.

awe.sm for Developers
In building awe.sm, we realized that sharing analytics is a pain point felt by a broader group than just publishers and we wanted to make our solution available to others building applications with sharing components. To that end, awe.sm was built from the APIs up and developers can recreate any of our features (or build new ones of their own) entirely in their own apps. We like to think of it as analytics infrastructure-as-a-service. And we’re proud to already be powering features of Zentact, Famery, SimplyBox, and KISSmetrics. We’re still limiting access to our API documentation at this point. But if you’re a developer who would like to check it out, please send a brief description of your application and how you would like to use awe.sm to developers [at] awe.sm.

awe.sm Partners
Each publisher’s approach to social media marketing is different, and we don’t believe there is (or should be) a one-size-fits-all solution. And while we will build some tools, like TweetFace, ourselves when we can’t find existing ones that do what we want, we’d much rather partner with folks who are totally focused on making a great tool to solve a particular publisher need. That’s why we’re very excited to announce awe.sm support in AddToAny, one of the most innovative share widgets out there, to go along with our previously announced Twittefeed integration. In addition to recommending partner tools to awe.sm publishers, we also plan to offer an affiliate model for partners who drive premium awe.sm signups. So if you’ve got a publisher tool that you’d like to integrate with awe.sm, please hit us up at partners [at] awe.sm.

Private-Label URL Shorteners (What you can get right now!)
One of the most notable features of awe.sm is that it can shorten long URLs, which we’ve been told is particularly useful for this thing called Twitter that everyone is talking about . It is such a notable feature that a bunch of people asked us if we could do it using domains other than http://awe.sm, which we can. In fact, we’re already powering URL shorteners for some of the above mentioned partners including TechCrunch (tcrn.ch), KISSmetrics (klck.me), Topspin (t.opsp.in), and AddToAny (a2a.me). So starting today, we’re officially offering *private-label URL shorteners running on your domain starting at just $99 per year*.

For $99/year, you get:

• a hassle-free hosted solution with no set-up costs
• 10k shortened URLs per month and no limit on redirections
• full clickstream stats and Google Analytics integration
• support in all awe.sm-enabled publisher tools
• 99% monthly uptime money-back guarantee

We also offer advanced features like the ability to build your own stats UI as well as dedicated servers and higher SLAs. You can get started now or ping us for more info at domains [at] awe.sm.